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    Most Important Ecommerce Metrics & KPIs + Calculator

    We can all agree that revenue is the most crucial metric in e-commerce, but you need to understand what it consists of to improve it. That’s why, in this video, I’ll explain the three most important metrics in e-commerce.

    A Beginner's Tutorial to Google Analytics 4

    I’ll walk through the most essential sections in GA4 just to get you familiar with the interface. I’ve made this video specifically for non-data people, so you don’t need any technical or prior knowledge.

    Goodbye, Universal Analytics! 7 Key Differences You Need to Know in GA4

    I want to go through the seven biggest differences between Universal Analytics and Google Analytics 4 for an average user that uses the reports and doesn’t get too technical.

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